Branding & creative concepts

Market research & strategy

The Challenge

We helped Koroseal build a robust website that gives its target market a beautiful place to browse commercial interior wall solutions. The site included new, innovative ways to search, filter, and display  products for a best-in-class taxonomy and UX design.

While the new website is a success, we knew we needed to support it with an integrated marketing strategy to increase awareness, grow the brand, and enhance customer experiences. Our client was seeking:

• Increase web traffic
• Increase brand awareness
• Increase engagement
• Increase conversions and sales
• Improve marketing efficiencies
• Im

Wise idea

Koroseal has a well established & respected brand. Their primary color palette is grounded with the use of its iconic heritage red and cool gray. The two legacy colors convey longevity, legacy, and design while remaining modern. The simplicity of the colors helps make bold statements while still maintaining focus on products.

In order to further demonstrate the effectiveness of marketing automation, our team conducted market research. The findings showed that organizations that use marketing automation see an increase in ROI, leads, conversions, and team productivity.

The Impact

As new competitors came into the wallcoverings space, we worked with Koroseal to develop their first advertising creative campaign intended to disrupt the status quo and uniquely position them in the market.

As an extension of our “Check” advertising campaign, our creative team developed a themed, influencer-style box to connect to facilities managers on a deeper level.

The box would go out to the managers when they requested samples. The unique items in the box would allow them to experience how Koroseal would enhance their lives with more “me” time. It’s a sharable experience that can help interactions across social channels.

Let’s talk about your project

Say hello. And tell us how we can partner with your team.