Sparking creativity with design professionals.

Branding & creative concepts·Market research & strategy

Client

Koroseal

Discipline

Branding & Creative + Market Research & Strategy

Industry

Commercial Interiors

Engagement

End-to-end

About

Koroseal.

Koroseal's core portfolio includes commercial wallcoverings, wall protection systems, dry-erase presentation surfaces, digitally printed wallcoverings, and complementary specialty interior finishes — fabrics, wood, metal, and specialty coatings. The products are specified by interior designers, architects, contractors, and facility managers across hospitality, healthcare, corporate, retail, and education.

The Challenge

Pair a beautiful site with an engine that compounds.

We helped Koroseal build a robust website that gives its target market a beautiful place to browse commercial interior wall solutions, with innovative ways to search, filter, and display products, anchored in a best-in-class taxonomy and UX.

But a great site needs a great engine behind it. We needed an integrated marketing strategy to grow awareness, the brand, and the customer experience. The client was looking to:

Increase web traffic
Increase brand awareness
Increase engagement
Increase conversions and sales
Improve marketing efficiencies
Improve customer experience

Wise Idea

Lean into a heritage palette. Let the work speak.

Koroseal has a well-established, respected brand. The primary palette is grounded in its iconic heritage red and a cool gray — two legacy colors that convey longevity, legacy, and design while staying modern. The simplicity lets the brand make bold statements without ever pulling focus from the product.

To prove out the case for marketing automation, our team conducted market research. The findings were clear: organizations that adopt marketing automation see meaningful lift in ROI, leads, conversions, and team productivity.

The Impact

A campaign built to disrupt the category.

As new competitors entered the wallcoverings space, we partnered with Koroseal on their first advertising creative campaign designed to disrupt the status quo and stake out a distinct position in the market.

As an extension of the "Check" campaign, our creative team developed a themed, influencer-style box that goes out with sample requests. The unique items inside let facilities managers experience, first-hand, how Koroseal gives them more “me” time — a shareable moment built to travel across social channels.