Follow Us
Join our newsletter
Launching the brand that changes lives, one movement at a time
Marketing strategy & research
Branding & Creative concepts
Website
Sales & Marketing collateral
About UGen Health
UGen is the only wearable device that eases at-home physical therapy for both healthcare providers and patients with real-time, corrective, auditory feedback.Though a late entry into a fast-growing market, the emerging brand came to us primed to disrupt the physical therapy market. UGen's ability to precisely track human movement helped them quickly establish a partnership with a leading healthcare provider. What they still needed was branding, positioning, and a go-to market strategy to stand out from the crowd.
The Challenge
UGen has always had superior innovation and technology, but in a world becoming more saturated with fitness and physical therapy wearables, the challenge was getting healthcare providers and patients to take notice. UGen needed to breakthrough the confusion created by a fragmented market--and clearly show why their brand can deliver better patient outcomes.
Unconventional thinking
Market Research & Strategy
UGen came to us with a wealth of knowledge about the physical therapy market and its key players. Our approach was to not only confirm their insights but dive deeper to understand existing opportunities and how to build relationships with their ideal clients. We crafted personas and user journeys to ensure our messaging was spot on.
Brand Identity & Messaging
We helped UGen develop a unique brand persona through a series of exercises that defined their brand consistently across all channels and connects with their audiences. The brand needed to speak to healthcare professionals, administrators, and practitioners, as well as the patients they serve. The UGen brand translates to the common ground between them all.
Strategy delivered
Website & Online Experience
UGen needed a fresh website in a very short time-frame, to help establish its product as the first of its kind. Through an accelerated "MVP" approach, we delivered on that experience with a beautiful and responsive online experience that speaks to directly to healthcare providers, individual patients, and future investors.
Creative Concepts & Ad-Like Objects
The creative concepts and ad-like objects are grounded in the tagline “Every Move Counts." It is a line that represents the brand and also a product attribute. The work focuses on the small and large steps taken in physical therapy that can transform a patient's life. The creative targets both the consumer and health systems in unique ways, speaking to both audiences.
Sales Collateral & Investor Materials
We carried the UGen brand identity over to the sales materials and a deck used for investment opportunities. The breakthrough messaging focuses on patients' recovery as well as technical aspects of the product itself.
Let’s talk about your project
Say hello. And tell us how we can partner with your team.
Outthink. Outbuild. And outperform the competition with a true end-to-end digital agency.
Cleveland Office
1406 W. 6th St.
Cleveland, Ohio 44113
Directions
Get more wisdom.
Privacy & Terms