Launching the brand that changes lives, one movement at a time.

Marketing Strategy & Research·Branding & Creative·Website·Sales & Marketing Collateral

Client

UGen Health

Discipline

Marketing Strategy & Research + Branding & Creative + Website + Sales & Marketing Collateral

Industry

Healthcare / Wearables

Engagement

End-to-end

About

UGen Health.

UGen is the only wearable device that eases at-home physical therapy for both healthcare providers and patients, with real-time, corrective, auditory feedback.

Though a late entry into a fast-growing market, the emerging brand came to us primed to disrupt physical therapy. UGen's ability to precisely track human movement helped them quickly establish a partnership with a leading healthcare provider. What they still needed was branding, positioning, and a go-to-market strategy to stand out from the crowd.

The Challenge

Cutting through a fragmented, saturated market.

UGen has always had superior innovation and technology, but in a world becoming more saturated with fitness and physical therapy wearables, the challenge was getting healthcare providers and patients to take notice.

The goal was to break through the confusion created by a fragmented market and clearly show why UGen can deliver better patient outcomes.

Wise Idea

Unconventional thinking, grounded in research.

Market Research & Strategy — UGen came to us with a wealth of knowledge about the physical therapy market and its key players. Our approach was to confirm their insights and dive deeper to understand existing opportunities and how to build relationships with their ideal clients. We crafted personas and user journeys to make sure our messaging was spot on.

Brand Identity & Messaging — We helped UGen develop a unique brand persona through a series of exercises that defined the brand consistently across every channel. It needed to speak to healthcare professionals, administrators, and practitioners, as well as the patients they serve. The UGen brand translates the common ground between all of them.

The Impact

Strategy delivered — across web, creative, and sales.

Website & Online Experience — UGen needed a fresh website on a tight timeline to establish its product as the first of its kind. Through an accelerated "MVP" approach, we delivered a beautiful, responsive online experience that speaks directly to healthcare providers, individual patients, and future investors.

Creative Concepts & Ad-Like Objects — The creative concepts are grounded in the tagline "Every Move Counts." It represents the brand and the product itself — focusing on the small and large steps in physical therapy that can transform a patient's life. The work targets both consumers and health systems in unique ways.

Sales Collateral & Investor Materials — We carried the UGen brand identity across sales materials and the deck used for investment opportunities. The messaging focuses on patient recovery as well as the technical aspects of the product itself.