Case Study · Web
W&C Suspensions
Modernizing the web presence of a global leader.
Client
W&C Suspensions
Discipline
Website Design + Development
Industry
Commercial Vehicles
Engagement
End-to-end
About
W&C Suspensions.
W&C is a global leader in the commercial vehicle industry, specializing in innovative lift axles, standard axles, and comprehensive suspension systems for trucks and trailers. Guided by a market-focused and customer-driven philosophy, W&C is dedicated to delivering exceptionally durable products engineered for the most demanding applications.
The Challenge
A legacy site that no longer matched a forward-thinking brand.
W&C's legacy website, built on an outdated CMS, no longer aligned with the company's forward-thinking vision or high standards. We identified an opportunity for a digital transformation which included a sleek modern design, streamlined navigation, and a content management system tailored for their marketing team.
We also prioritized access to their extensive product catalog, enhancing search functionality and significantly boosting site performance.
Wise Idea
A headless CMS, world-class search, and an architecture built to scale.
The IO team developed a comprehensive modernization strategy anchored by Storyblok's headless CMS, giving W&C the perfect balance of front-end flexibility and back-end simplicity, so the marketing team can independently manage content updates and product launches.
We seamlessly migrated all existing product data, literature, and media assets, while restructuring the information architecture to simplify user journeys and improve navigation. To elevate product search, we integrated Algolia for advanced filtering, fast results, and intuitive discoverability across W&C's extensive catalog.
Throughout the project, we stayed closely aligned with W&C's brand standards, ensuring a consistent digital identity. The new responsive design delivers an optimized experience across every device.
The Impact
A scalable digital platform that reinforces a category leader.
The new W&C website delivered immediate results: a modern responsive design, a powerful and easy-to-use CMS, and a dramatically improved product search experience.
W&C is now positioned with a scalable digital platform that supports future growth and reinforces their leadership in the commercial vehicle industry.
Next case study
From basic website to dynamic learning ecosystem.
Let's build something
(01) — Contact
Have an idea?
Let's build it.
Whether you need a website, stronger branding, better marketing, or a custom digital solution, we'll help you find the smartest path forward.
Based in
Cleveland, Ohio